PinnedPaula VelandiaDashboarding MythsThis is my story about wow to I’ve been eliminating miths around the report automation and dashboardng processes.4 min read·Feb 2, 2020----
Paula VelandiaWhat is a KPI and How to Identify the Best Ones to Track Your Campaign Performance (Success)In this article, you will learn about Key Performance Indicators (KPIs) and how to identify the best ones to track the performance of your…·7 min read·Feb 3, 2023----
Paula VelandiaHow to create a Data-Driven cultureHaving a strong data culture is key to creating a more productive and less stressful place for employees. It can also help companies cut…·3 min read·Aug 3, 2022----
Paula VelandiainKrônicasLos datos son la nueva bola de cristalEstos son algunos de los términos con los que debes estar familiarizado si tu objetivo es usar los datos en beneficio del crecimiento de…·3 min read·Feb 6, 2021----
Paula VelandiainKrônicasGuía para dominar las Redes Sociales en 2021Dominar los algoritmos en redes sociales nos ayudará a tener estrategias de contenido disruptivas, innovadoras y que impulsen la…12 min read·Nov 20, 2020----
Paula VelandiaDesafíos y predicciones para convertiste en un experto en analítica digital en 2021La importancia del entendimiento de la información, nos ha llevado a valorar y a necesitar perfiles de analistas de datos, quienes deben…5 min read·Oct 19, 2020----
Paula VelandiaWhat Gets Measured Gets improvedThe basis of efficiency and effectiveness in an Influencer Marketing strategy is without a doubt a good measurement plan. When starting a…3 min read·Jul 28, 2020----
Paula VelandiainKrônicasWhy The Brand-Influencer Relationships Are More Effective In Always-On Campaigns?Influencers are building a high level of trust among their followers around a brand. These popular profiles keep the brands conversation…3 min read·Jul 20, 2020----
Paula VelandiaYou can be bigger if you create together!Starting from the point at which Influencers and Internet celebrities have gained a significant impact on the consumers decision making…3 min read·Jul 6, 2020----
Paula VelandiainKrônicasWhat Is Needed For An Influencer Marketing Automation Platform.Automation in influencer marketing helps our companies save time and costs involved in the communication strategy. However, this is not a…5 min read·Jun 30, 2020----