What is a KPI and How to Identify the Best Ones to Track Your Campaign Performance (Success)

In this article, you will learn about Key Performance Indicators (KPIs) and how to identify the best ones to track the performance of your campaigns. KPIs are metrics used to determine the success of a strategy based on the main objective. They can be calculated using multiple metrics, such as costs or people reached, to measure effectiveness and determine the performance of a campaign in a specific timeframe.

What’s a KPI