Hello, I’m Paula Velandia. Over the past 14 years, I’ve built my career across Colombia, Argentina, Mexico, and the United States, partnering with global brands to deliver innovative martech and data-driven solutions. Living and working in such diverse environments has shaped my adaptability-one of my greatest strengths-and has fueled a growth mindset that I’ve intentionally cultivated throughout my career.

My journey has taken me from leading the first Data Hub for Kellogg’s in Latin America, to scaling high-performing analytics teams for top brands like Google and Meta, and developing measurement frameworks and martech strategies that drive real business impact. I thrive in fast-changing landscapes, where embracing new technologies and continuously learning are essential. Adaptability isn’t just a skill for me-it’s a core value that has allowed me to lead teams through transformation, deliver results in dynamic markets, and turn challenges into opportunities for growth.